Hostaway
All-in-one PMS aimed at professional managers, with a strong public changelog, a broad native AI feature set on its marketing pages, and no published price at any tier.
Profile
iGMS AI features and pricing (2026)
Mid-market PMS with the clearest AI-by-tier story in the category: AI-Driven Replies on every plan, and the autonomous AI Agent plus AI Property Knowledge gated to PRO+.
1/6capabilities graded shipped
Publishedpricing transparency
Yespublic release record
2015founded, per the vendor
What it is
Mid-market PMS with the clearest AI-by-tier story in the category: AI-Driven Replies on every plan, and the autonomous AI Agent plus AI Property Knowledge gated to PRO+.
- Headquarters: Not published
- Founded: 2015
- Vendor site: iGMS
Who it is for
5-20 property operators who want an autonomous messaging agent with a documented escalation path and a price they can compute before talking to anyone. The annual PRO scale is genuinely cheap at scale ($9.60/property/month at 10 properties).
The AI, capability by capability
Six capabilities, each graded against iGMS’s own published material. The grade describes evidence, not enthusiasm: Documented means the vendor documents it; Vendor claim only means it appears in marketing copy with no documentation, ship date or plan tier behind it.
| Capability | Status | Plan tier | Ship date | Evidence |
|---|---|---|---|---|
| AI guest messaging | Shipped | AI-Driven Replies: FLEX, PRO, PRO+. AI Agent: PRO+ only. | AI Agent: October 2025. AI Property Knowledge (grounding): September 2025. Booking.com AI Responses: April 2026. Cross-channel AI Agent coverage: May 2026. AI message statistics dashboard widget and human-escalation fix: June 2026. | Documented |
| AI review replies | Unclear | Tier not published | Not published | No evidence found |
| AI dynamic pricing | Unclear | PRO+ | Not published | No evidence found |
| AI guest vetting | Unclear | Tier not published | Not published | No evidence found |
| AI upsells | Not shipped | PRO+ (when shipped) | Not published | Documented |
| Agentic / MCP surface | Partial | PRO+ | 2025-10 (AI Agent) | Documented |
AI guest messaging
Two distinct products: 'AI-Driven Replies' (available on FLEX, PRO and PRO+) and the autonomous 'AI Agent' (PRO+ only), which handles guest communication from host settings, works across connected channel listings, and escalates payment confirmations and unsupported actions to a human.
Status: Shipped · Evidence: Documented · Plan tier: AI-Driven Replies: FLEX, PRO, PRO+. AI Agent: PRO+ only. · Ship date: AI Agent: October 2025. AI Property Knowledge (grounding): September 2025. Booking.com AI Responses: April 2026. Cross-channel AI Agent coverage: May 2026. AI message statistics dashboard widget and human-escalation fix: June 2026. · Vendor source · checked
AI review replies
The pricing comparison table lists 'Review automation' under 'Automation and AI', but nothing on the page or in the release notes describes AI-drafted or AI-posted replies to guest reviews. Treat as template automation, not AI review replies, until evidenced.
Status: Unclear · Evidence: No evidence found · Plan tier: Tier not published · Vendor source · checked
AI dynamic pricing
'Revenue management' and 'Dynamic Pricing' appear as PRO+ line items, but the integration list (PriceLabs, Wheelhouse, Beyond) suggests these are third-party integrations rather than a native AI pricing engine. iGMS makes no AI pricing claim.
Status: Unclear · Evidence: No evidence found · Plan tier: PRO+ · Vendor source · checked
AI guest vetting
No native AI guest vetting or screening found. Superhog appears in the integrations list.
Status: Unclear · Evidence: No evidence found · Plan tier: Tier not published · Vendor source · checked
AI upsells
'AI Upsells' is listed on the PRO+ plan card with an explicit 'SOON' badge on 28 Jul 2026. Announced, not shipped.
Status: Not shipped · Evidence: Documented · Plan tier: PRO+ (when shipped) · Vendor source · checked
Agentic / MCP surface
The PRO+ 'AI Agent' is a genuine in-product autonomous messaging agent with a documented human-escalation path (June 2026 release note). No MCP server or external agent surface found.
Status: Partial · Evidence: Documented · Plan tier: PRO+ · Ship date: 2025-10 (AI Agent) · Vendor source · checked
Pricing, as published
Transparency grade: Published. Fully published, but as a per-property sliding scale driven by a property-count slider - so there is no single headline per-property price.
iGMS is one of 8 of 12 platforms in this index publish pricing in full. The comparison is derived from the same pricing_published field for every vendor; it is not an editorial ranking.
Entry price. FLEX: $1 per booked night with a $20 per property per month minimum. PRO: $48 per property per month at 1 property (monthly billing) or $25 per property per month at 1 property (annual billing). — per property per month, sliding scale by property count; monthly or annual billing. Source
Minimum commitment. FLEX carries a $20 per property per month minimum (i.e. up to 20 booked nights costs $20/property). No portfolio-wide minimum spend.
Caveats recorded against this pricing
- BLUEPRINT FLAG RESOLVED - the '$21 vs $18' conflict is not an error on iGMS's page. Both are real PRO monthly rates at different portfolio sizes: $21.25 at 4 properties and $18.00 at 8-9 properties. iGMS has no single per-property price; any comparison table must state the property count the price is quoted at. Recommend quoting PRO at 5 properties ($19.80/property/month monthly, $13.60 annual) for the /best/4-20-properties guide.
- A time-limited promo ('JULY26') was live at check time, scheduled to end 31 July 2026, presenting discounted annual prices against struck-through monthly prices.
- Fully published, but as a per-property sliding scale driven by a property-count slider - so there is no single headline per-property price.
iGMS’s published structure is complete enough to total, so it appears in the true cost calculator with every assumption printed alongside the number.
What it is genuinely best at
5-20 property operators who want an autonomous messaging agent with a documented escalation path and a price they can compute before talking to anyone. The annual PRO scale is genuinely cheap at scale ($9.60/property/month at 10 properties).
Who should not buy this
Single-property hosts. The sliding scale punishes small portfolios harder than any other published-price vendor here: PRO is $48/property/month at 1 property versus $18 at 8 - a 2.7x penalty for being small - and PRO+ starts at $69. Also wrong if you want the autonomous agent cheaply: AI Agent, AI Property Knowledge and (when it ships) AI Upsells are all PRO+ only, which starts at $69/property/month monthly. And if AI review replies or AI guest screening are must-haves, iGMS does not document either.
The release record we monitor
headwayapp.co — Monthly cadence, entries back to at least Sep 2025, with explicit AI entries carrying month/year. The cleanest AI-by-date trail in this set alongside Hospitable and OwnerRez. Entries are dated to month, not day.
Last verified
Every fact on this page was read from iGMS’s own pages on and is re-checked at least every 90 days. If a cell here is wrong or has changed, tell us and the correction is dated in the public log on the methodology page.
Compare with
Jurny
The most aggressive 'AI-native' claimant in the category - an AI operating system ('jOS') fronted by a multi-agent assistant called NIA, sold as a low base price plus five stacked per-unit AI add-ons.
The full comparison table
All 12 platforms, six capabilities, published pricing and the release record for each, in one table.