iGMS
Mid-market PMS with the clearest AI-by-tier story in the category: AI-Driven Replies on every plan, and the autonomous AI Agent plus AI Property Knowledge gated to PRO+.
Profile
Jurny AI features and pricing (2026)
The most aggressive 'AI-native' claimant in the category - an AI operating system ('jOS') fronted by a multi-agent assistant called NIA, sold as a low base price plus five stacked per-unit AI add-ons.
5/6capabilities graded shipped
Publishedpricing transparency
Yespublic release record
—founded, per the vendor
What it is
The most aggressive 'AI-native' claimant in the category - an AI operating system ('jOS') fronted by a multi-agent assistant called NIA, sold as a low base price plus five stacked per-unit AI add-ons.
- Headquarters: United States (Los Angeles)
- Founded: Not published
- Vendor site: Jurny
Who it is for
Operators at roughly 30+ units who want guest screening, upsells and messaging under one AI vendor, are past the $400 floor, and can absorb per-unit add-on stacking.
The AI, capability by capability
Six capabilities, each graded against Jurny’s own published material. The grade describes evidence, not enthusiasm: Documented means the vendor documents it; Vendor claim only means it appears in marketing copy with no documentation, ship date or plan tier behind it.
| Capability | Status | Plan tier | Ship date | Evidence |
|---|---|---|---|---|
| AI guest messaging | Shipped | Tier not published | Not published | Vendor claim only |
| AI review replies | Shipped | Tier not published | Not published | Vendor claim only |
| AI dynamic pricing | Shipped | Paid add-on: Pricing Intelligence, $12/unit/month monthly, $8.40 annual | Not published | Vendor claim only |
| AI guest vetting | Shipped | Paid add-on: AI Guest Screening, $8/unit/month monthly, $5.60 annual | Not published | Vendor claim only |
| AI upsells | Shipped | Tier not published | Not published | Vendor claim only |
| Agentic / MCP surface | Unclear | Tier not published | Not published | Vendor claim only |
AI guest messaging
'NIA handles routine guest messages 24/7 - pre-booking questions, check-in instructions, late checkout requests, complaints'. Sold within the base jOS AI plan / AI Guest Experience Pro add-on. No changelog, no ship date, no independent documentation.
Status: Shipped · Evidence: Vendor claim only · Plan tier: Tier not published · Vendor source · checked
AI review replies
'NIA monitors and responds to guest reviews across Airbnb, Booking.com, Google, and more'. Marketing claim only - no documentation of which channels actually permit programmatic review replies, which is an API constraint rather than a PMS capability.
Status: Shipped · Evidence: Vendor claim only · Plan tier: Tier not published · Vendor source · checked
AI dynamic pricing
Sold as the 'Pricing Intelligence' add-on ($12/unit/month monthly). Homepage language is 'Connect to dynamic pricing intelligence' - which may indicate an integration rather than a native engine.
Status: Shipped · Evidence: Vendor claim only · Plan tier: Paid add-on: Pricing Intelligence, $12/unit/month monthly, $8.40 annual · Vendor source · checked
AI guest vetting
Sold as the 'AI Guest Screening' add-on ($8/unit/month monthly). Homepage: 'Screen every guest automatically. Flag risk before they check in'. The only vendor in this set that prices guest screening as an explicit line item.
Status: Shipped · Evidence: Vendor claim only · Plan tier: Paid add-on: AI Guest Screening, $8/unit/month monthly, $5.60 annual · Vendor source · checked
AI upsells
'NIA identifies upsell opportunities - early check-ins, late checkouts, local experiences, add-on services - and delivers the offer automatically.'
Status: Shipped · Evidence: Vendor claim only · Plan tier: Tier not published · Vendor source · checked
Agentic / MCP surface
The loudest agentic claim in the category: 'jOS is the first AI-native operating system built for hospitality', with NIA described as 'a coordinated network of specialized AI agents' that 'work together autonomously, handling the work that used to require a full operations team'. No MCP server found, no product documentation, no dated release evidence.
Status: Unclear · Evidence: Vendor claim only · Plan tier: Tier not published · Vendor source · checked
Pricing, as published
Transparency grade: Published. Fully published per-unit prices, but with a portfolio-wide minimum spend that dominates the maths below ~21 units.
Jurny is one of 8 of 12 platforms in this index publish pricing in full. The comparison is derived from the same pricing_published field for every vendor; it is not an editorial ranking.
Entry price. jOS AI base plan: $19 per unit per month (monthly billing) or $13.30 per unit per month (annual billing, 30% discount) — per unit (property) per month. Source
Minimum commitment. $400 per month minimum commitment, stated by Jurny as ensuring support and ROI for all partners At the $19/unit monthly rate the floor binds until ~21 units; at the $13.30 annual rate it binds until ~30 units. This makes Jurny the most expensive option in this set for any portfolio below roughly 21 units, despite advertising one of the lowest headline per-unit prices.
Add-ons
- AI-Powered PMS: $29/unit/month monthly, $20.30/unit/month annual
- AI Guest Experience Pro: $14/unit/month monthly, $9.80/unit/month annual
- AI Guest Screening: $8/unit/month monthly, $5.60/unit/month annual
- Pricing Intelligence: $12/unit/month monthly, $8.40/unit/month annual
- Smart Device Hub: $4/unit/month monthly, $2.80/unit/month annual
Caveats recorded against this pricing
- Fully published per-unit prices, but with a portfolio-wide minimum spend that dominates the maths below ~21 units.
- At the $19/unit monthly rate the floor binds until ~21 units; at the $13.30 annual rate it binds until ~30 units. This makes Jurny the most expensive option in this set for any portfolio below roughly 21 units, despite advertising one of the lowest headline per-unit prices.
- Fully stacked, monthly billing: $19 + $29 + $14 + $8 + $12 + $4 = $86 per unit per month.
Jurny’s published structure is complete enough to total, so it appears in the true cost calculator with every assumption printed alongside the number.
What it is genuinely best at
Operators at roughly 30+ units who want guest screening, upsells and messaging under one AI vendor, are past the $400 floor, and can absorb per-unit add-on stacking.
Who should not buy this
Anyone under about 21 units. The $19/unit headline is the cheapest per-unit price in this set and simultaneously the most expensive real-world bill below the floor: a 5-property host pays the $400/month minimum, which is $80 per property per month - more than four times the advertised rate, and more than Guesty, Hospitable, iGMS, Lodgify, Smoobu, Uplisting or Zugrow charge at that size. Also wrong for anyone whose buying standard is a ship date: Jurny publishes no changelog and no release notes, so every AI capability above rests on marketing copy alone. The loudest AI claims in the category have the thinnest verifiable shipping record.
The release record we monitor
blog.jurny.com — Blog only - no changelog and no dated release-notes section. Recent posts dated 19 Jun 2026, 14 Jun 2026, 23 May 2026, and they are customer stories and thought leadership, not release announcements. Monitor for narrative moves, not shipping. This is why every Jurny capability above is graded 'claimed' rather than 'documented shipped'.
Last verified
Every fact on this page was read from Jurny’s own pages on and is re-checked at least every 90 days. If a cell here is wrong or has changed, tell us and the correction is dated in the public log on the methodology page.
Compare with
Lodgify
Website-builder-first vacation-rental platform for independent hosts, rebranded in May 2026 around an AI Co-Host, a Beyond-powered pricing engine and AI-search discoverability - most of which is announced rather than shipped.
The full comparison table
All 12 platforms, six capabilities, published pricing and the release record for each, in one table.