Zeevou
UK-founded, module-based hospitality platform with a genuinely free unlimited-property tier funded by a booking-referral network fee - and quote-only pricing above it. Ships suggest-only AI replies and, quietly, an MCP module.
Profile
Zugrow AI features and pricing (2026)
UK short-term-rental PMS combining property management, a unified inbox and calendar, channel management for Airbnb, Vrbo and Booking.com, and AI agents for guest messaging, guest vetting and nightly pricing. Each agent has Off / Suggest / Auto controls, with protected actions kept inside host-set guardrails. Formerly LetGrow.
3/6capabilities graded shipped
Publishedpricing transparency
Nonepublic release record
—founded, per the vendor
What it is
UK short-term-rental PMS combining property management, a unified inbox and calendar, channel management for Airbnb, Vrbo and Booking.com, and AI agents for guest messaging, guest vetting and nightly pricing. Each agent has Off / Suggest / Auto controls, with protected actions kept inside host-set guardrails. Formerly LetGrow.
- Headquarters: United Kingdom (Hardman Sq, Hardman St, Manchester M3 3EB)
- Founded: Not published
- Vendor site: Zugrow
Who it is for
Small AI-first portfolios that want guest messaging, guest vetting and nightly pricing inside the PMS, with an explicit Off / Suggest / Auto control for each agent. It also fits buyers who value a free one-property Solo tier, published monthly and annual prices, free channel connections and 0% booking commission instead of a sales-led quote.
The AI, capability by capability
Six capabilities, each graded against Zugrow’s own published material. The grade describes evidence, not enthusiasm: Documented means the vendor documents it; Vendor claim only means it appears in marketing copy with no documentation, ship date or plan tier behind it.
| Capability | Status | Plan tier | Ship date | Evidence |
|---|---|---|---|---|
| AI guest messaging | Shipped | AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max | Not published | Documented |
| AI review replies | Not shipped | Tier not published | Not published | Documented |
| AI dynamic pricing | Shipped | AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max | Not published | Documented |
| AI guest vetting | Shipped | AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max | Not published | Documented |
| AI upsells | Not shipped | Tier not published | Not published | Documented |
| Agentic / MCP surface | Partial | AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max | Not published | Documented |
AI guest messaging
The Inbox Agent replies to guests around the clock in the host's voice and hands conversations back when needed. It runs in Off / Suggest / Auto modes: Suggest drafts for approval, while Auto can act within the host's rules.
Status: Shipped · Evidence: Documented · Plan tier: AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max · Vendor source · checked
AI review replies
The Reviews agent is described as drafting replies to reviews and flagging the ones that need the host, but the live homepage marks it coming soon. It is therefore not scored as shipped.
Status: Not shipped · Evidence: Documented · Plan tier: Tier not published · Vendor source · checked
AI dynamic pricing
Zugrow states that its Autonomous Pricing agent prices every night for profit after changeover costs. The host sets a price floor that the agent never crosses automatically, and the agent can be kept Off, used in Suggest or moved to Auto.
Status: Shipped · Evidence: Documented · Plan tier: AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max · Vendor source · checked
AI guest vetting
The Guest Vetting agent screens booking requests against the property's house rules before acceptance. It uses the same Off / Suggest / Auto controls, but Zugrow states that booking declines are never executed automatically.
Status: Shipped · Evidence: Documented · Plan tier: AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max · Vendor source · checked
AI upsells
The Upsells & Late Checkout agent is described as offering early check-in and late checkout automatically when the calendar allows, but the live homepage marks it coming soon. It is therefore not scored as shipped.
Status: Not shipped · Evidence: Documented · Plan tier: Tier not published · Vendor source · checked
Agentic / MCP surface
Zugrow documents in-product agents rather than a public MCP or external-agent interface. Each agent can be Off, used in Suggest for approval, or moved to Auto to act within host-set rules; price floors, booking declines and charges remain protected. This is an in-product agentic control model, not the external surface this cell primarily tracks.
Status: Partial · Evidence: Documented · Plan tier: AI Agent Hub with auto modes is listed on free Solo; every available agent is included on Pro and Max · Vendor source · checked
Pricing, as published
Transparency grade: Published. Zugrow publishes Solo, Pro and Max prices, including monthly and annual billing for both paid tiers.
Zugrow is one of 8 of 12 platforms in this index publish pricing in full. The comparison is derived from the same pricing_published field for every vendor; it is not an editorial ranking.
Entry price. Solo: GBP 0 - free forever, 1 property maximum, 2 channel connections, 0% booking commission — flat, 1 property. Source
Published tiers
- Solo: free forever; 1 property; 2 channel connections; 0% booking commission; unified inbox, calendar, team access and AI Agent Hub with auto modes
- Pro: GBP 16.65 per property per month billed annually (2 months free) or GBP 19.95 per property per month billed monthly; unlimited properties; every available agent included; channel connections free; 0% booking commission; guest verification pay-per-use; deposit collection with a platform fee; team access and permissions
- Max: GBP 19.95 per property per month billed annually or GBP 24.95 per property per month billed monthly; everything in Pro plus standard guest verification, a digital guidebook for every property, 20 photo-enhancement credits per year, priority support and onboarding; the homepage lists a website builder but marks Direct Sites, owner statements and client reports coming soon
Add-ons
- Guest verification is pay-per-use on Pro and free (standard) on Max - per-verification price not published. Deposit collection carries a platform fee on Pro and standard processing only on Max - fee not published.
Caveats recorded against this pricing
- Zugrow publishes Solo, Pro and Max prices, including monthly and annual billing for both paid tiers.
- Two unpriced usage-based items. By this site's own transparency rubric these are gaps in Zugrow's published pricing and must be recorded as such.
Zugrow’s published structure is complete enough to total, so it appears in the true cost calculator with every assumption printed alongside the number.
What it is genuinely best at
Small AI-first portfolios that want guest messaging, guest vetting and nightly pricing inside the PMS, with an explicit Off / Suggest / Auto control for each agent. It also fits buyers who value a free one-property Solo tier, published monthly and annual prices, free channel connections and 0% booking commission instead of a sales-led quote.
Who should not buy this
Two groups should hold back. (1) Operators at 20+ units that need mature owner accounting or client reporting now: Zugrow marks owner statements and client reports coming soon on Max, so Guesty, Hostaway and OwnerRez should be compared for those workflows. (2) Anyone buying specifically for automated early check-in or late-checkout upsells, or for AI review replies: both agents are marked coming soon on Zugrow's live homepage, not shipped. The shipped case is guest messaging, guest vetting and nightly pricing; buying on the roadmap would be premature.
The release record we monitor
No public changelog or release-notes page was found for Zugrow on . No public changelog. https://zugrow.com/changelog returns HTTP 404. By the standard this site applies to every other vendor, Zugrow currently has NO monitorable public release record and no published ship date for any of its agents - the same failing recorded against Boom and Jurny. If aipmssoftware.com demands dated sources, Zugrow must publish one.
Last verified
Every fact on this page was read from Zugrow’s own pages on and is re-checked at least every 90 days. If a cell here is wrong or has changed, tell us and the correction is dated in the public log on the methodology page.
Compare with
Boom
US short-term-rental PMS that markets itself as 'The World's 1st Ai PMS' and 'The AI Operating System for Short Term Rentals', built by an operator team out of a South Florida property-management company.
The full comparison table
All 12 platforms, six capabilities, published pricing and the release record for each, in one table.
aipmssoftware.com is operated by the company behind Zugrow. Zugrow is recorded under the identical rubric, with the same evidence standards and the same 'who should not buy this' treatment as every other vendor in this file. Held to the identical template, evidence grades and who should not buy this section as every other profile. Ownership statement.